Ave Natur: A Taste of Finland in Every Sip

Revolutionizing Dairy with Oat-Based Innovation

At the heart of Ave Natur's ethos is the desire to deliver a product that is as beneficial to the consumer as it is to the environment. The Misteli Creative Agency drew inspiration from Finland's pristine landscapes and the nation's values to create a visual identity that resonates with the brand's mission. The result is a range of oat-based products that include options for whipping, cooking, and barista use, as well as chocolate-flavored oat drinks and an assortment of smoothies.

The design of Ave Natur's packaging stands out with its minimalist aesthetic, characterized by bold color blocks and Scandinavian motifs. This strategic choice by Misteli Creative Agency not only differentiates Ave Natur from competitors but also communicates its Finnish roots. The packaging is a canvas that narrates the story of Finland's values, nature, and lifestyle, inviting consumers to explore the Finnish way of life with every product they try.

Committed to sustainability, Ave Natur partnered with Tetra Pak for their packaging solutions, known for their lower environmental impact compared to traditional glass and plastic. FSC™ certification ensures responsible sourcing, and the use of plant-based caps made from sugarcane elevates the renewable content of the packaging. With an average of 70% paperboard composition, these cartons are a testament to Ave Natur's dedication to eco-friendliness.

Technical specifications of the packaging, such as the 1L and 250ml pack sizes, are meticulously designed to ensure convenience and practicality. The flexo printing technique employed ensures high-quality, vibrant visuals that capture the essence of the brand and its commitment to natural, additive-free products. Each product variant is easily identifiable through distinct color schemes and patterns, simplifying the consumer's selection process.

Ave Natur's operation is a reflection of Finnish innovation, running on renewable energy sources with a minimal carbon footprint and water usage. The brand's approach to production is a harmonious blend of tradition and modernity, ensuring that their practices not only preserve but also celebrate nature. The Misteli Creative Agency's design encapsulates this philosophy, offering a packaging that is not just a container, but a storyteller of Ave Natur's journey and values.

Since its inception in 2021, Ave Natur has been making strides in the Asian market, particularly in Japan, where its products are increasingly embraced in stores and cafes. The design journey, spearheaded by Misteli Creative Agency, involved extensive research into the brand, its competitors, and the target audience, culminating in a packaging design that is both culturally attuned and market-savvy. Overcoming challenges such as legal specifications and communication of brand identity, the team has successfully launched a product that stands as a testament to their creativity and strategic prowess.

Recognized for its design excellence, Ave Natur has been honored with the Bronze A' Packaging Design Award in 2024, a testament to Misteli Creative Agency's ability to merge art, science, and technology into a product that enhances quality of life and contributes to a better world. Ave Natur is more than just a dairy alternative; it's a celebration of Finnish heritage, a commitment to sustainability, and a beacon of innovation in the food industry.