Yoshinoya: A Chic Home Away from Home

AS Design Service Limited's Innovative Approach to Fast Food Restaurant Design

The inspiration behind the design was the concept of "Home". Designers Four Lau and Sam Sum used this core element to build a space that customers could easily associate with comfort and familiarity. The shape of a house became a marker for this new image, making the space more stereoscopic and linking different areas together.

Several unique features set this design apart. Giant Japanese chopsticks, Japanese wooden plate menus, and levels of distinctive colors have become the new image elements of the Yoshinoya fast food chain. The design of geometric triangles on the wall, inspired by Japanese origami, adds a touch of vivacity to the "Home" and creates a relaxing and lively environment for dining.

The project was realized using a variety of materials including artificial stone, tiles, glass, back paint glass, stainless steel, powder coating metal, leather, and plastic laminate. The seating accommodation was designed for 258 seats within a 4880 sq ft space. The project was completed in July 2012 in Hong Kong.

One of the major challenges faced during the design process was creating a new emblem for the brand while keeping the original elements and being innovative. This new emblem needed to be simple and easy to understand, while leaving a deep impression and being highly malleable, varied, and interesting. Despite these challenges, the design team was able to successfully integrate traditional Japanese culture into the design without making it overly traditional.

The result is a fast food restaurant that not only provides high-quality food and services but also a "Quality With Conscience" environment. The design reflects a people-oriented attitude and a steady sustainable development in the industry. It is a testament to AS Design Service Limited's innovative approach to design and their ability to create spaces that are not only functional but also aesthetically pleasing and emotionally engaging.

The Yoshinoya project by AS Design Service Limited is a shining example of how design can transform a space and create a unique dining experience. It is a testament to the power of design and its ability to create spaces that are not only functional but also emotionally engaging and aesthetically pleasing.