Revolutionizing Design Exhibitions: Gessaga Hindermann's "dieForm"

Blending Modern Design and Technology with Oriental Bazaar Aesthetics

What sets "dieForm" apart is its innovative operational concept. The exhibition is designed to minimize distractions from the product. There are no sales staff or advertisements to divert the visitor's attention. Instead, additional information about each product is available via an app and mobile device. This approach allows for an exciting range of products to be showcased, with the focus firmly on the product rather than the brand.

The exhibition's design is as unique as its operational concept. Mobile partitions made from flocked trapezoidal sheeting and painted struts divide the exhibition spaces. These elements, reminiscent of freight containers or constructions, can be individually combined, offering flexibility and individuality in product presentation. The matt grey podium provides the ideal platform and background for the product on display, while individually designed lamps made from corrugated acrylic glass light the way.

The project was a response to a brief requiring a concept for an unmanned design/sales exhibition on a 3,500 m2 area in an existing department store. The design concept was to be based on a modular exhibition architecture comprising flexibly configurable and rentable spaces for displaying alternating products. The spaces had to be affordable with rental contracts of a maximum of one year. The planning and curation of approximately 60 exhibitors and around 600 products was also part of the brief.

Visitors to "dieForm" can browse in peace, without sales staff looking over their shoulder. Information about the product or brand can be accessed at any time via QR code and app. Products are no longer picked up centrally, they are ordered digitally and shipped to the customer. This unique interaction design has been applauded for its focus on the individual products on display.

The project, which started in January 2012 and opened in November 2012, was awarded the Golden A' Interior Space, Retail and Exhibition Design Award in 2014. This prestigious award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, "dieForm" by Gessaga Hindermann GmbH is a testament to the power of innovative design and technology in creating a unique and engaging visitor experience. It challenges traditional methods of product showcasing and offers a fresh perspective on the possibilities of design exhibitions.