Designliga Transforms Bread Baking into an Artistic Experience

Das Brot: A Unique Blend of Traditional Craftsmanship and Modern Design

In the bustling Autostadt of Wolfsburg, a unique bakery and restaurant, Das Brot, stands out. This innovative design project, helmed by Designliga, seamlessly blends traditional craftsmanship with modern design, creating a sensory experience that transcends the mere act of baking and consuming bread.

Designliga's philosophy, "From Field to Counter," encapsulates the value creation process involved in producing bread. This philosophy is brought to life in Das Brot, where the act of seeing, touching, tasting, and feeling is at the heart of the bakery's design and communication of its image.

The design concept of Das Brot showcases high-quality local materials and focuses on traditional artisan crafts. The functional areas of the restaurant, the bakery, and dining area flow into each other, creating a constantly changing ambient perspective. From the clean, clear lines of the 'workshop' area to the homely familiarity of the long table where guests sit down together, the feeling created by the restaurant space shifts and transforms.

The patterns of the floor echo the breadmaking process, in which a metamorphosis takes place from field to wheat, from wheat to flour, and from flour - with water - to bread. This symbolic presentation of the creative process has both narrative and decorative value. At the same time, the floor design bears witness to an uncompromising quality of craftsmanship.

The inclusion of traditional crafts and artisanal professions, such as mosaic and plasterwork artists and basket-weavers, is fundamental to the overall concept. The floor is created in a partnership between traditional skills and modern computer technology, with no two of its 25,000 elements alike, all blending seamlessly into an overall image. Lighting and acoustics are designed to be reminiscent of the cosy, safe feeling of a homely living-room.

Das Brot is more than just a bakery and restaurant; it's a testament to the power of design and craftsmanship in transforming a simple process like breadmaking into a unique, sensory experience. It's a place where tradition meets innovation, and where every detail, from the floor design to the lighting, tells a story.

Das Brot's design has not gone unnoticed. In 2014, it was awarded the Golden A' Interior Space, Retail, and Exhibition Design Award, a prestigious accolade granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. This award is a testament to Designliga's ability to create spaces that are not just functional, but also aesthetically pleasing and emotionally engaging.


Project Details and Credits

Project Designers: Designliga Büro für Visuelle Kommunikation und Innenarchitektur
Image Credits: Credits and rights for all images: Designliga; photographer: Pascal Gambarte, 2013.
Project Team Members: CEO and Creative Director Saša Stanojčić CEO and Creative Director Art Andreas Doehring Head of Interior Architecture and Design Christina Koepf Architect Sebastian Blum
Project Name: Das Brot.
Project Client: Designliga Büro für Visuelle Kommunikation und Innenarchitektur


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