Die Limo von granini: A Sophisticated Twist to Fruity Lemonade

Flaechenbrand's Innovative Design Bags Platinum A' Packaging Design Award

The design team at Flaechenbrand, consisting of Kai Geweniger, Friedrich Detering, Felix Seiffert, Holger Blockhaus, Mira Singh, and Svenja Lonicer, embarked on this project in May 2010 in Germany. The project, which spanned over two years, was completed in 2012. The team faced the creative challenge of designing a product for an adult target group that retained the light-heartedness of a fruity lemonade.

The unique feature of Die Limo von granini is its special transparency labels, which show the fruits and ice, giving it a refreshing and appealing look. This feature is unique in the lemonade market and is a testament to Flaechenbrand's innovative approach to design. The team had to find a producer capable of printing these special transparency labels, adding a technical challenge to the project.

The design's simplicity and straight lines reflect the adult target group's preference for unfussy and confident designs. The transparency of the labels allows the consumer to see the basic elements of a fruity lemonade - fruits and ice - presented in a modern and adult way. This approach to design is what sets Die Limo von granini apart from other products in the market.

The design was tagged with keywords such as simplicity, basic, unfussy, straight, adult, tasty, and confident by the design team. These words perfectly encapsulate the essence of Die Limo von granini and its appeal to the adult consumer group. The design's success is evident in its recognition by the A' Packaging Design Award, which recognizes world-class, exceptional, and highly innovative designs.

The Platinum A' Design Award is awarded to designs that showcase unmatched professionalism, genius, and contribute to societal wellbeing. Flaechenbrand's design for Die Limo von granini is indeed a defining aesthetic of its era, advancing the boundaries of art, science, design, and technology, and making the world a better place. The award is a testament to the design's transcendent excellence and its contribution to enhancing the lifestyle of its consumers.