La Bombe: A Dreamlike Packaging Experience

Unleashing Joy and Imagination through Eclair Packaging

To compose scenes, Laika created surreal characters and scenarios that metaphorically refer to the La Bombe store and its neighborhood. The packaging that carries the eclairs is more than just packaging; they are an invitation to taste the product and, above all, to gift someone special. Each box is adorned with illustrations that transport you to a whimsical world, where storks ride unicycles and cats sprout wings in urban settings. These fantasy scenes, with their unreal visual aspect, create an atmosphere of desire for both the narratives and the delectable treats within.

The illustrations of La Bombe were produced using a combination of analog and digital techniques. Laika employed pencil and ink for the initial sketches, adding a touch of artisanal charm to the compositions. The final artwork was then digitally painted, resulting in a unique and captivating visual identity. Printed on high-quality offset paper, the boxes are not only visually stunning but also practical. They feature a quick and simple assembly system that allows them to be stored open, optimizing space and transport logistics.

The La Bombe eclair packaging is designed to be used on a large scale, with different sizes available to accommodate varying quantities of the delectable treats. This aspect of choice adds to the overall experience, allowing consumers to select the perfect packaging for their desired quantity. The affective relationship with the narratives creates a sense of anticipation and desire for both the stories and the products themselves.

The La Bombe packaging project began in May 2017 and was completed in January 2018 in Sao Paulo, Brazil. It involved extensive research and branding studies to create a visual identity that perfectly captured the essence of the brand. Laika's method, which combines language skills and pictorial aspects of communication, ensured that the packaging not only showcased the delicious eclairs but also conveyed the brand's unique narratives.

La Bombe's packaging design has garnered recognition and acclaim, earning the prestigious Bronze A' Design Award in 2019. This accolade celebrates the packaging's outstanding creativity and ingenuity, as well as its contribution to improving the quality of life. By incorporating best practices in art, science, design, and technology, La Bombe's packaging truly makes the world a better place.

Experience the magic of La Bombe's dreamlike packaging and indulge in the joy and imagination it brings. Whether you're treating yourself or surprising a loved one, La Bombe's eclairs and their whimsical narratives are sure to delight.