Jae Murphy Photography: An Uncommon View of the Commonplace

A Unique Corporate Identity Design by Luka Balic

Jae Murphy Photography, led by the talented photographer Jae Murphy, specializes in capturing the beauty of everyday moments. To properly reflect the uniqueness of her photos, Murphy sought a simple, powerful, and creative logo. Luka Balic, a renowned designer, took on the challenge and created a corporate identity design that truly stands out.

The logo mark for Jae Murphy Photography incorporates the initials J and M, as well as a camera and tripod, all cleverly integrated within the negative space. This design choice not only adds an element of curiosity but also creates a memorable visual experience. The logo acts as a scene, inviting viewers to explore and discover the hidden elements within.

One of the standout features of the logo is the formation of the name itself. The letters are arranged in a way that resembles a set of stairs, symbolizing the steps a photographer takes to capture the perfect shot. This design element also serves to create a welcoming atmosphere, particularly for the target audience of children, as the low-placed camera suggests a friendly and approachable environment.

Building upon the concept of negative space, the corporate identity design extends to various items, adding a new dimension to each. From business cards to stationery, the design showcases an uncommon view of the commonplace, perfectly reflecting the slogan of Jae Murphy Photography.

The project, which began in October 2012 and concluded in November of the same year, was created in Croatia for a client based in California, USA. The design gained recognition and was exhibited at prestigious venues such as the Redtory Art & Design Factory in Guangzhou, China, the Zhejiang Gongshang University Art Design College in Hangzhou, China, and the Sichuan University of Science & Engineering Exhibition Hall in Zigong, China.

Creating a negative space logo with integrated initials, a camera, and a tripod while maintaining simplicity and naturalness presented a significant challenge for Luka Balic. However, the end result speaks for itself, showcasing the designer's exceptional creativity and technical expertise.

The corporate identity design for Jae Murphy Photography, created by Luka Balic, has received numerous accolades, including the prestigious Silver A' Design Award in 2014. This award recognizes designs that demonstrate outstanding expertise, innovation, and artistic skill. The design captivates viewers, evoking positive emotions and a sense of wonder.