ABSTRAIRE Artisan Cheese: A Modern and Clean Packaging Design

Revolutionizing the Cheese Market with Unique Shapes and High-End Artisan Delicacies

Since 1991, ABSTRAIRE has been crafting artisanal cheese made from one hundred percent fresh organic milk produced in Vermont. The time-tested craft of cheese making has resulted in the development of a unique ABSTRAIRE shape, inspired by the geometrical shapes and 3D figures found in nature and fresh dairies. This modern and clean packaging design showcases the brand's commitment to quality and innovation.

The ABSTRAIRE artisan cheese packaging features three distinct colors, each representing a different type of cheese. The blue color represents bleu d'Auvergne from cow, the yellow color represents crottin de chavignol from goat, and the pink color represents tome au marc from sheep. This color coding allows consumers to easily distinguish between the different types of cheese when making a purchase.

The design of the packaging is not only visually appealing but also user-friendly. Unlike traditional wagon wheel or rectangular shapes, ABSTRAIRE's abstract shape combines rounds and angles to create a unique structure. This innovative assembly not only serves as a beautiful display but also makes it easy for consumers to take out the cheese from the packaging.

ABSTRAIRE artisan cheese packaging is made from paper carton, with a gold-plated logo adding a touch of elegance. The dimensions of each packaging are 70mm in width, 90mm in depth, and 100mm in height, with 8 ounces of product in each package.

The ABSTRAIRE artisan cheese packaging design was originally conceived as a school project at Pratt Institute in New York. Extensive research was conducted to identify the target market of consumers who appreciate innovative cheese and are willing to invest in higher-priced products. The clean graphics and direct messages of the packaging design reflect the behavior and characteristics of this target audience.

This innovative packaging design faced the challenge of revolutionizing the cheese market by introducing a concept that aligns with the brand's abstract shape. However, ABSTRAIRE's modern and clean design has proven to be outstanding in the market, attracting cheese enthusiasts who seek unique and high-quality artisan delicacies.

ABSTRAIRE artisan cheese packaging has received recognition for its well-designed, practical, and innovative characteristics. In 2014, it was awarded the Iron A' Design Award in the Packaging Design category. This prestigious award acknowledges designs that meet professional and industrial requirements, integrating industry best practices and competent technical features to provide fulfillment and positive experiences.

Experience the fusion of art, design, and culinary excellence with ABSTRAIRE artisan cheese. Indulge in the unique flavors and textures of their high-end artisan delicacies, beautifully presented in a modern and clean packaging design.