Visual Culture Optical Central Hong Kong

Redefining the Spectacles Boutique Experience

Visual Culture Optical Central Hong Kong, designed by OFT Interiors, is a spectacles boutique that seamlessly blends the practicality of optical products with their inherent artistic beauty. The design of this space aims to create an extraordinary connection between these two seemingly opposite characteristics.

One of the standout features of this design is the high ceiling height, a rarity in Hong Kong. The designer has capitalized on this by maximizing the openness of the shop through the use of full-height glass doors and display windows. A gigantic logo signage hangs from the ceiling behind the display window, showcasing the main subject of the shop without obstructing the view inside. This design choice not only highlights the brand but also creates a spacious environment.

The interior of the shop exudes a sense of randomness, with furniture and joinery seemingly placed at random. However, this arrangement creates a harmonious tune that resonates throughout the space. This tune, conveyed through the language of "glasses," is capable of touching the hearts of customers.

The materials used in the realization of this design include concrete finishes, wood, stainless steel, zinc plate, mirrors, tiles, lamps acquired from Britain, and vintage furniture. These elements come together to create a unique and visually stunning environment.

The Visual Culture Optical Central Hong Kong project started in November 2013 and was completed in January 2014. It is located in the heart of Central, Hong Kong. The design theme of this shop differs from its upstairs branch, which was previously entirely white. The new shop adopts a more variable design theme, showcasing the two polar opposite images associated with glasses.

This exceptional design has been recognized with the prestigious Silver A' Design Award in the Interior Space, Retail, and Exhibition Design category. This award is a testament to the outstanding expertise, innovation, and artistic skill exhibited in the design. Visual Culture Optical Central Hong Kong sets a new standard for spectacles boutiques, offering customers a unique and captivating experience.