Michael Setter, the architect behind the Autodesk Israel offices, aimed to create a space that reflects the unique blend of corporate and local cultures while prioritizing the well-being of the employees. The design incorporates Autodesk's 3D elements, drawing inspiration from the forms, materials, innovative spaces, and graphics that are synonymous with Autodesk's culture. Additionally, the vibrant atmosphere of Tel Aviv City, its views, and the use of local materials played a significant role in shaping the design.
One of the key features of the Autodesk Israel offices is the emphasis on sustainability. Setter Architects utilized reclaimed materials from discarded furniture for the materials and lighting in the space. This commitment to sustainability not only aligns with Autodesk's values but also adds a unique touch to the overall design.
The interior design of the offices showcases a blend of simple and raw industrial-style materials. From concrete floors to rusted treated metal walls, reclaimed wood from discarded window frames, and plaster, each element adds a distinct character to the space. The vibrant wallpaper with graphic elements infused with Autodesk branding further enhances the overall aesthetic.
What sets the Autodesk Israel offices apart is the thoughtful layout and attention to detail. The open space workstations are strategically placed away from the corridors, creating a buffer of small meeting rooms and phone booths that provide privacy and separation. This design choice promotes collaboration while ensuring employees have the privacy they need.
The project, which spanned four floors with a total area of 800 square meters, was completed in two phases. The two floors showcased in this competition were finished in the first phase, while the remaining two floors are still being designed. The location of the offices in Rothschild Ave, the heart of Tel Aviv City, adds to the appeal of the space.
The design process for the Autodesk Israel offices involved extensive research into the company's culture and brand values. The goal was to find design elements that would emphasize these values and create a space that truly reflects Autodesk's identity. Additionally, the project adhered to the Platinum LEED requirements, necessitating thorough research to identify reusable elements and find the right suppliers and artists to bring these materials to their best use.
One of the challenges faced during the design process was the need to balance the requirements of both the local managers and the corporate needs. The architects also had to familiarize themselves with 3D printers as they designed a studio for their use. Creating collaboration spaces that offered privacy to employees was another significant challenge that was successfully overcome.
The Autodesk Israel offices, designed by Michael Setter and Setter Architects, have received recognition for their outstanding design. The project was awarded the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2015. This prestigious award acknowledges designs that demonstrate creativity, resourcefulness, and a commitment to improving the quality of life through art, science, design, and technology.
Project Designers: Michael Setter
Image Credits: Photographer: Uzi Porat.
Video Animation: Abel Eitan, Berend Studio
Project Team Members: Setter Architects
Project Architect: Michael Michi Setter
Project Designer: Shirli Zamir
Project Manager: Chen Yaron
Lightning Designer: Orly Avron
Project Name: Autodesk Israel
Project Client: Michael Setter