Saboten Beijing the 1st: Deformation of Tradition and Localization

A Japanese Cutlet Restaurant with a Modern Twist

When it comes to introducing Japanese culture to foreign countries, it is essential to find a balance between tradition and localization. This was the main focus of the design for Saboten Beijing the 1st. By deforming traditional elements and incorporating local influences, the restaurant aims to make Japanese culture more accessible and appealing to a wider audience.

One of the key features of the design is the use of Japanese traditional materials. The upper wall of the facade is adorned with "Kumiko," a traditional woodworking technique, creating surface-emitted boxes that add sophistication to the restaurant's appearance. This well-organized facade evokes the image of Japanese architecture and sets the tone for the dining experience.

Inside the restaurant, there are hidden seats that are not visible from the entrance. These secluded spots are designed to surprise and delight guests. Accent colors are strategically used in these areas to create a different atmosphere, adding to the overall experience of the restaurant.

Part of the localization effort can be seen in the design choices for the partitions and tables. The height of the partitions and the use of round tables were influenced by the local culture, creating a fusion of Japanese and Chinese elements. This approach not only adds a unique touch to the restaurant but also enhances the comfort and functionality of the space.

By incorporating traditional Japanese elements, deforming them, and adapting to the local culture, Saboten Beijing the 1st successfully creates a new identity for the Japanese cutlet restaurant chain. The design showcases the designer's commitment to understanding and respecting the local culture while staying true to the essence of Japanese tradition.

Designed by Aiji Inoue of Doyle Collection co. ltd., Saboten Beijing the 1st is a testament to the designer's creativity and innovation. The project was completed in March 2013 in Beijing, China, after months of careful planning and execution. The restaurant serves as a useful manual for future expansions of the Saboten chain, providing valuable insights into how to adapt Japanese culture to different international markets.

With its unique design and commitment to blending tradition and localization, Saboten Beijing the 1st has received recognition in the design community. It was awarded the Silver A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2015. This prestigious award recognizes the outstanding expertise, innovation, and artistic skill demonstrated in the design, as well as its ability to evoke positive feelings, amazement, and wonder.

Images: Satoru Umetsu, Nacasa&Partners Inc.