Haze & Life

Warning people to pay attention to haze

This is a series of poster illustrations with the theme of haze. What makes it unique is the use of computer painting, which transforms the smoke into a polluted planet and various animals. The active form of computer drawing creates a terrifying portrayal of the haze, resulting in a unique artistic effect.

The illustrations are printed and posted in public places, while also being shared on various social media platforms such as WeChat, micro-blog, QQ, Twitter, and Facebook. This ensures that people have a clear understanding of the terrifying effects of haze.

Specifications for this design include A2 size, illustration format, outdoor posting, and online communication.

Design tags: Haze, damage, life

Design team member: Liu Yang

The interaction with this design occurs through outdoor postings and online engagement. By interacting with the illustrations, people can visually understand the harm caused by haze and generate discussion and awareness about the issue.

The project was carried out in Shenyang, China, in 2014.

The research for this design was based on the recurring issue of haze during autumn and winter, particularly in the northern cities of China. The illustrations depict the hazards of urban haze on animals, showcasing a variety of animals and the earth engulfed in smoke. The aim is to draw attention to the dangers of haze and encourage people to avoid it.

One of the challenges faced during the creative process was integrating diverse animals into the haze while conveying their emotions, expressions, and styles. Through computer drawing, the animals and the earth are transformed into the haze, providing a visually impactful experience of the threat posed by haze.

In recent years, haze has become a serious and pressing topic. People live in fear and intimidation due to the presence of haze. This design utilizes computer painting techniques to express the flexible and creative nature of the illustrations. By choosing the theme of haze and using computer drawing, various animals are combined into the haze to highlight the harm it causes to people and the environment. The illustrations are shared through posters, book illustrations, and online platforms such as Renren, Facebook, Twitter, and WeChat.

Image credits: The original computer painting

Awards and accolades: This design was awarded the Iron A' Design Award in the Advertising, Marketing, and Communication Design category in 2015. The Iron A' Design Award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements. It is respected for integrating industry best practices and competent technical characteristics, providing fulfillment and positive impact.