sbi InTouch: Revolutionizing Digital Banking in India

Next Generation Digital Branches for State Bank of India's sbi InTouch

The sbi InTouch branches provide a range of cutting-edge services to meet the needs of the digital generation. Customers can enjoy instant account opening with personalized debit cards, as well as instant loan approvals for car and home loans. The branches also offer remote expert advisors through video links, ensuring customers have access to professional advice whenever they need it. Interactive walls and table displays further enhance the customer experience, making banking more engaging and interactive.

These digital branches are just the beginning of SBI's journey towards offering full digital services across the nation. With more than half of India's population under the age of 25, the demand for immediate and convenient solutions is on the rise. The sbi InTouch branches aim to capture the imagination of Indian youth by providing a modern and digitally innovative banking service.

The design and implementation of the sbi InTouch branches were completed within a span of three months in 2014. Located in major metropolitan areas including Delhi, Mumbai, Bangalore, Chennai, Ahmedabad, and Calcutta, these branches bring digital banking closer to the urban population. The dimensions of each retail branch are approximately 200 square meters, ensuring a spacious and comfortable environment for customers.

Allen International collaborated with technology partners Accenture to implement the digital processes and technology within the branches. This partnership also included back-end system integration and employee training, ensuring a seamless and efficient banking experience for customers.

The sbi InTouch branches have received accolades for their innovative design and functionality. In 2015, they were awarded the prestigious A' Design Award in the Interior Space, Retail, and Exhibition Design category. This recognition highlights the branches' well-designed, practical, and innovative approach to banking, meeting the professional and industrial requirements of the industry.

With sbi InTouch, State Bank of India is leading the way in digital innovation in the Indian banking industry. By embracing technology and catering to the needs of the digital demographic, SBI is revolutionizing the way banking is done in India.