LOGO: Visual Asset Development - A Book on Creating Powerful Visual Identities

An Insightful Guide for Business Owners and Designers

"LOGO: Visual Asset Development" is the first book in the Visual Asset book series, created by Jessica Diana Kartika and Rudyant Wijaya, founders of ELEMEN SUKSES MANDIRI. The inspiration for this book came from their extensive experience in providing consulting, branding, and design services to clients. They realized the need for a comprehensive guide that integrates business, design, and intellectual property perspectives in the process of creating a visual identity.

This book presents a practical approach to designing a visual identity, complete with images and an attractive layout for ease and convenience. It offers concept and inspiration for business people to actively participate in the logo design process. The authors emphasize the importance of considering business objectives, design principles, and intellectual property rights when creating a visual identity.

The methodology behind "LOGO: Visual Asset Development" involves experience, research, writing, design, editing, proof printing, publishing, marketing, and evaluation. The book is 131 pages long, measuring 23 cm x 19 cm, and is filled with vibrant full-color illustrations. It is published by PT Elex Media Komputindo and was first released in February 2015.

One of the unique features of this book is its interactive nature. Readers not only have access to informative text and captivating images but can also select brand classes for their business based on the NICE Classification system. Additionally, the back cover of the book features a QR code that connects readers to the website www.visual-asset.com, providing them with a seamless after-sales service experience.

The challenges faced during the creation of "LOGO: Visual Asset Development" revolved around integrating the logo design process from business, design, and intellectual property perspectives. To overcome these challenges, the authors invited experts to provide insights and carefully curated the best logo designs for inclusion in the book. They also developed a 3D logo application for various applications, such as office, interior, stationery, product, and website design.

"LOGO: Visual Asset Development" has garnered recognition for its excellence. It was awarded the Bronze A' Design Award in the Print and Published Media Design category in 2015. This prestigious award acknowledges designs that demonstrate outstanding creativity and resourcefulness, incorporating best practices in art, science, design, and technology.

For business owners and designers seeking to create a powerful visual identity, "LOGO: Visual Asset Development" is an invaluable resource. It offers practical guidance, inspiration, and insights into the intricate process of designing a visual identity that truly represents a company's values and uniqueness.