Selezione Italiana: Sustainable Packaging for Italian Gastronomic Delights

A Step Towards Environmental Sustainability in the Food Industry

At the heart of Selezione Italiana is Cartacrusca Favini, a unique paper produced exclusively for Barilla by Favini. This paper is made using 20 percent of bran, a byproduct that can no longer be used for human consumption. By incorporating bran into the paper, Selezione Italiana gives consumers a pleasant perception of naturalness and premiumness while reducing waste.

The use of Cartacrusca in Selezione Italiana marks a significant milestone in sustainable packaging. It is the first paper to be made from bran residues, providing a sustainable alternative to traditional packaging materials. Additionally, Cartacrusca is FSC certified and GMO-free, ensuring that the packaging aligns with environmental standards.

The realization of Selezione Italiana involved the expertise of Draeger GPP, a specialist in packaging design. The packaging is printed using offset technology, and the dimensions are 240 mm x 290 mm x 85 mm. The collaboration between Favini, Barilla, and Draeger GPP resulted in a packaging solution that not only meets the highest quality standards but also reduces the carbon footprint by 20 percent.

The journey towards creating Selezione Italiana was not without its challenges. The designers had to find the perfect balance between incorporating bran into the paper and maintaining its strength for packaging purposes. Through extensive research and development, Favini and Barilla were able to create Cartacrusca, a sustainable paper that not only protects the product but also reflects the essence of nature.

The launch of Selezione Italiana in mass markets is scheduled for the first months of 2015. This sustainable packaging solution is a testament to the commitment of Favini, Barilla, and Draeger GPP to environmental sustainability and innovation in the food industry.

Selezione Italiana has received recognition for its outstanding design. It was awarded the Bronze A' Design Award in 2015, a prestigious accolade that celebrates designs that incorporate best practices in art, science, design, and technology. This award highlights the technical and creative skills demonstrated in the creation of Selezione Italiana and its contribution to improving the quality of life.