Ugg Australia Sydney Flagship Store

A Luxurious and Inviting Retail Experience

The main objective of this project was to create a customer-focused space that is both luxurious and comfortable. The designers aimed to reinterpret the international brand standards and bring Ugg Australia to its home country for its first flagship store, creating a cohesive experience that is internationally recognizable and uniquely Australian.

The store, located in Sydney, Australia, spans 460 square meters over two levels. The ground floor, with a footprint of 109 square meters, guides customers through a central void containing stairs and a feature timber display. This vertical connection leads them to the first floor, which covers 351 square meters and features a large screen surrounded by bronzed colored mirrors.

One of the design challenges was to maintain the intimacy required for the customer experience in a much larger space. The designers successfully incorporated key elements of the international brand standards, which were originally developed for smaller stores, while still creating a warm and inviting atmosphere.

The use of natural materials, such as timber and bronze mirrors, contributes to the store's luxurious and comfortable ambiance. The timber feature display and quartz wall on the staircase create an interesting and fresh journey for customers as they explore the store.

The Ugg Australia Sydney Flagship Store, with its unique design and customer-focused approach, offers a truly exceptional retail experience. It successfully combines international brand standards with a touch of Australian identity, making it a standout destination for Ugg Australia enthusiasts.

Image Credits: Photographer Tom Ferguson, Ugg Australia Sydney, 2015

Awards and Accolades: This Design was awarded Silver in A' Interior Space, Retail and Exhibition Design Award in 2016. The Silver A' Design Award recognizes top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. The Ugg Australia Sydney Flagship Store showcases a remarkable level of excellence and introduces positive feelings, amazement, and wonder to its visitors.