Future World: A Sweet and Intriguing Logo Design

A Symbol of Sweetness, Joy, and Time Travel

Future World's logo stands out with its artistic and intriguing representation of a lollipop. The cylindrical hallway shape of the lollipop gives it the appearance of an experimental time machine, inviting visitors to embark on a journey through time. This design not only reflects the distinctiveness of Future World but also serves as an inspiration for people to pursue their dreams.

The Dongdao Team faced the challenge of closely relating the logo to the brand and optimizing the brand image. However, they successfully overcame this challenge by creating a logo that not only captures the essence of Future World but also stands out as a visually appealing and thought-provoking design.

The Future World logo has received recognition for its excellence in design. In 2016, it was awarded the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This prestigious award is given to designs that are well-designed, practical, and innovative, meeting professional and industrial requirements. The Future World logo's integration of industry best practices and competent technical characteristics contributes to a better world, providing fulfillment and positive feelings to its audience.

Through its theme of a lollipop and its representation of a time tunnel, the Future World logo embodies the sweetness, joy, and adventure that the amusement park offers. It serves as a visual reminder for visitors to embrace their dreams and explore the wonders of the past, present, and future.