Sabbioni Branding: A Fusion of Tradition and Modernity

Paul Robb's Design Celebrates Grafiche Sabbioni's 60th Anniversary

The Sabbioni Branding initiative, masterminded by designer Paul Robb, stands as a testament to the harmonious marriage of traditional printing techniques with contemporary design aesthetics. Celebrating the 60th anniversary of Grafiche Sabbioni, Robb's design breathes new life into the company's image, while honoring its rich heritage in print. The project is a showcase of how a historical craft can be revitalized to meet modern sustainability standards without sacrificing style or substance.

At the heart of this rebranding lies a commitment to eco-friendly practices. The use of 100% sustainable materials, water-based inks, and minimal paper waste not only underscores Grafiche Sabbioni's dedication to the environment but also sets a new benchmark for the industry. The design's unique properties lie in its ability to communicate the brand's core values through a visual language that is both robust and positive.

The technical realization of the Sabbioni Branding project is a feat in itself. Utilizing letterpress and linotype printing, the design team, including Robb and Moira Bartoloni, achieved a tactile quality that digital processes alone could not replicate. The choice of materials further emphasizes the brand's environmental ethos, with the outer box and agenda printed on recycled material and the anniversary book on FSC-certified paper.

Despite the challenges of integrating sustainable practices into every aspect of the design, the team's creative and technical prowess led to the creation of a project that is as functional as it is aesthetically pleasing. The dimensions of the box, book, and agenda were carefully considered to optimize the use of materials and minimize waste.

Presented to the market in late 2023, the Sabbioni Branding project has already garnered critical acclaim, securing the prestigious Golden A' Design Award in 2024. This accolade is a nod to the project's excellence and its significant impact on advancing design and sustainability. The recognition affirms Robb's and Bartoloni's intellectual property and the distinctive contribution of their work to the design landscape.

In conclusion, the Sabbioni Branding project by Paul Robb is a shining example of how design can celebrate heritage while pushing the boundaries of innovation and sustainability. It stands as a beacon for the future of branding, where tradition and modernity coalesce to create a lasting impact.