Hitachi-Medico Supria Brande: A Wise Choice in CT Systems

A Persuasive Brochure Designed by E-graphics communications

Hitachi-Medico Supria Brande, designed by E-graphics communications, is a brochure that effectively showcases the unique features and strengths of the Supria Grande CT system. Despite its compact size, the Supria Grande offers dramatically improved performance compared to conventional systems. The aim of the brochure is to capture the attention of small clinics and other potential users, highlighting the persuasive reasons to choose this advanced CT system.

By incorporating pictograms and infographics into the visual layout, the brochure emphasizes the main function of the equipment – obtaining precise diagnostic images. This design choice allows medical staff to quickly and intuitively understand the benefits of the Supria Grande, making it an ideal tool for accurate diagnostics.

The brochure, with dimensions of 210mm x 297mm (A4 size in Japan) and 12 pages, was created by a talented design team led by Creative Director Yoshitaka Nonaka, Art Director Eriko Takahashi, and Copywriter Koji Yoshii. Their expertise in visual communication ensured that the message of the Supria Grande's capabilities was effectively conveyed.

This pamphlet serves as a valuable tool for sales representatives when visiting hospitals and clinics. It provides them with the necessary information to explain the product to medical and technical staff members, highlighting the unique features and benefits of the Supria Grande.

The brochure has been in use since January 2015 and has received recognition for its outstanding design. In 2016, it was awarded the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This prestigious award is bestowed upon designs that exhibit strong technical and creative skills, contributing to quality of life improvements and making the world a better place.