The Art of Perseverance: A Motivational Poster Series

Encouraging Designers to Overcome Challenges and Create Unique Work

The Art of Perseverance is a unique and motivational series that highlights the importance of persistence in the design industry. Using a grid system and carefully selected color palette, each poster in the series provides encouragement and positivity to designers, reminding them of the power of perseverance.

To bring this design to life, Coyle started by sketching out concepts for each poster. These sketches were then translated into a digital format using Adobe Illustrator and InDesign. The final posters are tabloid-sized, measuring 11x17 inches, making them suitable for printing and display.

Each poster in The Art of Perseverance series is a testament to Coyle's extensive research into graphic techniques and styles. By distorting and warping typography, Coyle effectively communicates specific concepts and messages. The carefully selected color palette, which utilizes opposing colors to create unexpected harmony, further enhances the visual impact of the posters.

One of the main challenges in creating this series was to ensure that each poster remained visually diverse while still maintaining a sense of unity. Coyle achieved this by implementing a structured design system that allowed for variation in the application of a limited number of typefaces. This design system not only unifies the series but also serves as a template for future posters.

The Art of Perseverance poster series is an ongoing project that Coyle has been working on since January 2016. The series serves as a constant reminder to designers that perseverance is key to success in the ever-evolving design industry.

This inspiring design by Keelin Coyle has received recognition for its excellence. In 2016, The Art of Perseverance was awarded the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This prestigious award is given to designs that meet professional and industrial requirements, integrating industry best practices and competent technical characteristics.

Through The Art of Perseverance, Keelin Coyle encourages designers to embrace challenges, stay motivated, and continue creating unique and impactful work. This poster series serves as a reminder that perseverance is an art form in itself.