A Writer Experience

Personal Identity

Writers are the sum of their experiences. This was the starting point of the personal identity for a Saudi fiction book writer. Clearly, the hybrid of dynamism and colorful spirit of the Spanish culture as well as the Saudi culture inspired her. The main influence was Gaudi’s experimental art as it reflects the eclectic background behind her imagination.

The design was drawn in illustrator and painted digitally using photoshop. The brushes were chosen to imitate the stroke of a dry water color brush.

The brand identity follows the international branding dimensions for the stationary as well as the social media image dimension.

The project displays the creativity behind the writer Shaymaa Alshareef. It is the visual language that will be used in all her communication methods with the audience. Through the identity, she is portrayed as an imaginative fiction writer who is inspired and influenced by her surroundings, locally and internationally.

The project started in December 2015 and ended in January 2016. It took place in Jeddah, Saudi Arabia.

The project followed primary and secondary research methods. Interviews were initiated with the writer, her husband and friends to get more insight about her personality and character. Furthermore, secondary research was conducted to explore famous writers' brand identity. Local art of Saudi Arabia and Spain was considered while designing for the brand identity.

The challenge was to conduct deep research about the character of the writer. It was challenging to grasp one element to symbolize the cultural inspiration of the writer along with fiction book writing.

Writers are the sum of their experiences. What a writer is exposed to is what determines their literature. This very concept was the starting point for branding a Saudi fiction book writer. Clearly, the hybrid of dynamic and colorful spirit of the Spanish culture as well as the Saudi heritage was the main source of inspiration for her. The project was influenced by Gaudi’s mosaic art as it reflects the eclectic experience that stands behind her imagination.

Image Credits: Lama Ajeenah

This Design was awarded Iron in A' Graphics, Illustration and Visual Communication Design Award in 2016. Iron A' Design Award: Awarded to well-designed, practical, and innovative creations that meet professional and industrial requirements. Respected for integrating industry best practices and competent technical characteristics, they provide fulfillment and positive feelings, contributing to a better world.