AMiCi International Lake Garda Festival: A Celebration of Art, Music, and Children

Creating a Vibrant Corporate Identity

The AMiCi International Lake Garda Festival is an annual event that brings together children's theater studios and art for a celebration of creativity and joy. Designed by Ekaterina Ezhova, this corporate identity captures the essence of the festival and its mission to support Russian culture and connect talented children from around the world.

Ezhova drew inspiration from the spontaneous and unbridled fantasy of children's drawings. The brave handling of art materials, boundless imagination, and disregard for rules are what make children's works unique. This spirit is reflected in the bright and iridescent logo and corporate identity of the International Lake Garda Festival Amici.

The festival, organized by the Cultural Association Multicittà, aims to create a platform for Russian-speaking children living outside of Russia to showcase their talents and foster cultural exchange. The logo and corporate identity serve as a visual interpretation of this event, emphasizing its vibrant and emotional nature.

The design elements, including the poster, letterhead, envelope, business card, certificate, CD, ID card, ticket, pin, T-shirt, bag, and wristband, were created using Adobe Illustrator, Photoshop, and InDesign. The project was printed in Italy, adding to its authenticity and connection to the festival's location.

The AMiCi International Lake Garda Festival's logo and corporate identity stand out among similar events, creating a unique identity and leaving a lasting impression. They attract potential viewers and participants, creating a festive atmosphere for children and their parents. The design also contributes to the development and prestige of the festival.

The project, which started in April and finished in June 2016, was presented at the International Lake Garda Festival Amici in Lonato del Garda, Italy. It was a culmination of research and collaboration with the Cultural Association Multicittà, taking into account their recommendations and wishes.

The AMiCi International Lake Garda Festival's logo and corporate identity have been recognized for their excellence. In 2017, the design was awarded the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This prestigious accolade acknowledges the design's practicality, innovation, and adherence to professional and industrial requirements.

Ekaterina Ezhova holds the copyrights for the design, ensuring its protection and recognition as her intellectual property.