Paul Robb's inspiration for Florid Sans was drawn from the mathematical grid of 19th-century Swiss typeface design aesthetics. The goal was to create a design that was not only beautiful in its simplicity but also highly legible. The result is a font family that perfectly balances a minimalist quality with a combination of contemporary details and classic styles.
What sets Florid Sans apart from other typefaces is its geometric nature with a humanist quality rooted in the Swiss tradition. The font is designed with comfortable, breathable apertures, making it stunningly versatile. It is a font that can be used in a variety of contexts, from branding to identity design, thanks to its unique properties.
The creation of Florid Sans involved a meticulous process. The font was first hand-drawn before being developed in glyphs. It is available in TTF, OTF, and WOFF formats, making it accessible for a variety of uses. The font includes more than 700 glyphs with stylistic letter and numeral sets, alternative glyphs, and discretionary ligatures.
The project was started and completed in 2022, with Paul Henry Robb leading the design team. The underlying research for this design involved developing a mechanical grid that is modular in construction, allowing for slight variations to create form. This approach is a testament to the challenge of creating a Swiss-style font.
Florid Sans has been recognized for its innovative design, winning the Golden A' Graphics, Illustration and Visual Communication Design Award in 2023. This prestigious award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. It is a testament to the extraordinary excellence of Florid Sans and its significant impact on the world of design.
As the intellectual property of Paul Henry Robb, all copyrights for Florid Sans belong to him. The design is a testament to his creativity and innovation in the field of typeface design, and it is a significant contribution to the world of art, design, and technology.
Project Designers: Paul Robb
Image Credits: Paul Herny Robb 2023
Project Team Members: Paul Henry Robb
Project Name: Florid Sans
Project Client: Paul Robb