ShumiLoveDesign's T&G: A Whiskey Packaging Design Inspired by Ireland

Unveiling the Unique Properties and Inspirations Behind the Award-Winning Design

The inspiration for the T&G design was drawn from the common symbols associated with Ireland. The national color of Ireland, emerald green, plays a significant role in the design solution. This color was chosen based on marketing research that revealed consumers associate it with the product's origin. The design also incorporates the beautiful landscapes of Ireland, reflecting the country's rich history and traditions.

What sets the T&G design apart from others is its unique features and strengths. The bottle is intentionally transparent to accentuate the honey-amber color of the whiskey, which complements the green of Irish fields and hills. The logo, serving as an eye-stopper for the label composition, draws the viewer's attention and allows them to "discover" the surrounding details.

The T&G design was realized using quality paper with embossing and tactile varnish. The label dimensions are 90 mm x 113 mm. The design was created between June and November 2014 in Moldova.

ShumiLoveDesign faced several challenges during the design process. The client tasked them with creating a design that would allow the consumer to identify the product as original Irish whiskey, while also emphasizing the product's masculine, severe, Norse spirit. To overcome these challenges, the team developed a unique heraldic sign for the T&G whiskey and placed it right in the center of the label. Such signs were used in family crests among the European nobility, adding a feeling of status and legacy to the composition.

The T&G design has received accolades for its creativity and innovation. It was awarded Silver in A' Packaging Design Award in 2017, which is rewarded to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. These designs are admired for their strong technical characteristics and splendid artistic skill, showcasing a remarkable level of excellence and introducing positive feelings, amazement, and wonder.

In conclusion, ShumiLoveDesign's T&G design is a unique and innovative whiskey packaging design that pays tribute to the rich history and traditions of Ireland. Its unique features, including its emerald green color and heraldic sign, set it apart from other designs and have earned it prestigious recognition in the design industry.