Effingut Brewerkz: A Revolution in Brewery Design

Experience the Unique Ambiance of Beers with Attitude

Effingut Brewerkz, located in Pune, India, is the brainchild of designer Ketan Jawdekar. The design was inspired by a desire to create a space that celebrates the brewing of the world's best beers, igniting a spark of revolution. The result is a venue that offers a constant "wow" experience, with an ambiance that is both unique and inviting.

The design of Effingut Brewerkz stands out for its unique properties. Following the success of the first outlet, the second outlet continues the journey with a twist. The ambiance is characterized by plenty of wood, which patrons can smell upon entering the place. The venue features an al fresco seating area, a stage for live acts, a large screen for watching sports, and a mezzanine level intended to be a co-working space for freelancers.

The realization of this design was achieved through a careful consideration of the space and the use of innovative design elements. The four corners of the air-conditioned area each feature a different decor, including speakers and a chandelier with mike-shaped lights, a faux library, and a couple of lounge areas. The venue also boasts a stage for live acts and a large screen for watching sporting action.

Effingut Brewerkz is not just a place to enjoy a drink; it's a place of experience. The design encourages interaction, with an open-air seating area, multilevel seating to suit different needs, and a variety of thematic decorations. The venue even features a table hanging from the wall to "make you feel in air" on special occasions.

The design of Effingut Brewerkz faced several challenges, including the odd shape of the premises and the position of services. However, these challenges were overcome through lateral thinking and creative solutions. Different sections were created to overcome the odd shape and create an overall experience, with the odd corners used to create group seating with feature walls.

In conclusion, Effingut Brewerkz is a testament to the power of innovative design in the hospitality industry. This award-winning design, which was awarded the Golden A' Hospitality, Recreation, Travel and Tourism Design Award in 2017, offers a unique blend of nostalgia, innovation, and a twist on the traditional brewery experience. It's a place where patrons can enjoy a drink, engage with others, and experience the transformative power of design.