Nordic Simplicity Meets Nomadic Inspiration in Award-Winning Design

Augustinas and Domas Unveil Unique Identity Design, "Nomad"

The design duo's inspiration for "Nomad" came from their experiences with the stark, white landscapes of the Nordic region. They sought to capture the essence of the nomadic lifestyle, characterized by constant movement, resourcefulness, and a deep connection with the environment. The result is a design that is minimalist yet bold, reflecting the strength and individuality of the nomads it represents.

"Nomad" stands out in its field due to its unique properties. The designers describe nomads as travelers who believe in the efficiency of mobility for resource exploitation. They are individuals who thrive in fierce environments, accountable only to themselves. This design seeks to challenge conventional views on winter apparel, presenting it as a natural choice for the urban wanderer.

The realization of "Nomad" involved a variety of techniques and materials, including craft, marble, paper, and digital elements. The stationary, letterhead, envelope, business card, and editorial set design all bear the mark of Nordic simplicity, creating a cohesive and striking visual identity.

Despite the challenges of creating a clear, bold, and fashionable brand that stands out in the winter apparel fashion segment, Augustinas and Domas succeeded in their mission. Their design not only embodies the spirit of the nomadic lifestyle but also adds a fresh perspective to the fashion industry.

The "Nomad" design has been recognized for its innovation and creativity, winning the Silver A' Graphics, Illustration and Visual Communication Design Award in 2017. This prestigious award is given to designs that demonstrate outstanding expertise, innovation, and artistic skill, further cementing "Nomad" as a remarkable contribution to the design world.