Plajer & Franz Studio's "A Space": A Showcase of Industrial Charm and Elegance

Golden A' Design Award Winner Transforms Industrial Building into a Unique Showroom

Plajer & Franz Studio was inspired by the client's need for a low-budget showroom in a former industrial building in Berlin Mitte, which had been transformed into an apartment building. The designers decided to combine the industrial charm with homely materials to create a distinctive character trait. The resulting space, with its exposed brick and wood, contrasted by premium-quality modern furnishings, surprised and excited clients and passersby.

"A Space" stands out due to its unique blend of rough, edgy, and refined, elegant elements. This symbiosis turned the space into an eye-catcher while offering great opportunities for counseling and sales conversations. The showroom serves the presentation and sale of lofts in the former industrial building, offering spacious presentation opportunities as well as lounge areas for client communication.

The realization of this design involved a fascinating symbiosis between industrial attributes and high-quality materials. The original space was gutted, the inserted ceiling removed, and a room with almost 8 meters ceiling height was created. The walls were left in their primary, brick-lined condition, showing the exposed brick wood including traces of repair works from the last decades. Seating furniture made of dark oiled standard industrial palettes, yet covered with a premium-quality upholstery, added to the unique character of the space.

Despite the challenges of a tight timeframe and a low budget, "A Space" was successfully realized. The special atmosphere of the raw style of the space combined with modern furnishing created a special and homely atmosphere that surprised and excited clients and passersby. The design of the showroom is a testament to the creativity and ingenuity of Plajer & Franz Studio.

The Golden A' Design Award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics. "A Space" by Plajer & Franz Studio is indeed a deserving winner of this prestigious award.