The Shanghai Film Museum is not just a repository of historical relics, but a cultural hotspot that seamlessly integrates these artifacts into an interactive environment. The concept of inclusion in the world of film is a consistent theme throughout the museum. Visitors are not just observers, but active participants, invited to dub classical films in a real sound studio or walk through a lifelike film set on Shanghai’s famous Nanjing Road.
What sets the Shanghai Film Museum apart from other museums is its connection to people's personal lives and memories. As Tilman Thürmer, one of the designers from Coordination Asia, notes, "a film museum connects to people’s personal lives and memories." This connection is fostered through the museum's focus on interaction and dialogue, allowing visitors to engage with the story of Shanghai film in a personal and meaningful way.
The museum's design is an embodiment of this interactive ethos. Spanning over 15,000 sqm, the museum shares the story of Shanghai filmmaking, from its magical beginnings in 1886 to present day’s 3D blockbusters. Each space within the museum is thoughtfully designed to facilitate interaction and dialogue, encouraging visitors to become active participants in the story of Shanghai film.
The Shanghai Film Museum's innovative design has not gone unnoticed. In 2017, it was awarded the Platinum A' Interior Space, Retail and Exhibition Design Award. This prestigious award recognizes world-class, exceptional, and highly innovative designs that showcase unmatched professionalism, contribute to societal wellbeing, and advance the boundaries of art, science, design, and technology.
In conclusion, the Shanghai Film Museum, designed by Coordination Asia, is more than just a museum. It's an interactive journey through the history of Shanghai filmmaking, a place where visitors can connect with the past and engage with the story of film in a personal and meaningful way. This unique approach to museum design has set a new standard for interactive spaces, earning the museum international recognition and acclaim.
Project Designers: Coordination Asia
Image Credits: COORDINATION ASIA
Project Team Members: Tilman Thürmer
Yu Yin
Belinda Chen
Winnie Wong
Vega Li
Yichen Ke
Jessica Hoecke
François Aubret
Esther Muñoz
Project Name: Shanghai Film Museum
Project Client: Coordination Asia