Occhiataccia: A Ritual Kit to Ward Off Bad Luck

Reviving Ancestral Traditions with a Modern Twist

Malocchio, meaning "an eye throwing evil," is a popular superstition deeply rooted in the birthplace of the designer, Molise. As a child, Marianera witnessed her grandmother performing the ritual to ward off the malocchio, which became the catalyst for developing this project.

Occhiataccia is composed of five white and simple elements, each characterized by graphic signs that guide the user through the ritual. The packaging itself is an integral part of the project, featuring the "Bla Bla Bla" texture, representing the sound produced by scandalmongering people. Inside the box, an equation-like illustration explains the steps of the talismanic ritual.

The kit includes a plate, a cruet, a small glass, scissors, and a dishcloth, all essential elements for performing the ritual. Each item is made of white ceramic, with simple and linear shapes. The ceramic objects feature a characteristic diagonal cut in the upper border, adding a touch of uniqueness to the design.

Local artisans in Molise were entrusted with the production and decoration of the elements, emphasizing the traditional and territorial value of the project. The box, made of printed corrugated board, ensures the safe transportation of the kit.

With dimensions of 290mm width x 210mm depth, the package is designed to be carried upright, with a convenient handle. The plate has a diameter of 200mm and a height of 64mm, while the glass has a diameter of 56mm and a height of 36mm. The cruet stands at 100mm in height. These specifications ensure the functionality and usability of the kit.

The ritual performed in Molise to ward off the curse involves a sequence of movements and words, traditionally transmitted within families during Christmas Eve. Drops of olive oil are spilled in a plate full of water, and the behavior of the oil determines whether the person is cursed or not. The five elements in the kit are crucial for performing the ritual, and the equation-like illustration provides guidance for each step.

Occhiataccia is not just a design project; it is a celebration of cultural heritage and a means to preserve and promote traditions that are often overlooked or forgotten. By combining creativity, modern design, and ancient rituals, Laura Marianera has succeeded in creating a unique and meaningful piece that bridges the gap between past and present.

Recognized for its ingenuity and contribution to cultural heritage, Occhiataccia was awarded the Bronze A' Design Award in the Cultural Heritage and Culture Industry Design category in 2017. This prestigious accolade acknowledges designs that exhibit strong technical and creative skills while improving the quality of life and making the world a better place.