The Year of Roaster: A Fusion of Tradition and Modernity

Bond Creative's Award-Winning Calendar Design Marries Cultural Significance with Contemporary Aesthetics

The Year of Roaster is not just a calendar; it is a celebration of the Vietnamese zodiac. 2017, being the year of the rooster, a symbol of responsibility, fidelity, courage, kindness, and confidence, is the focal point of this design. The calendar is a visual narrative, with each month featuring a watercolor painting that tells a story of a successful and happy moment of a banking user, corresponding with a special day or notable celebration marked on the calendar. This concept is a testament to Bond Creative's innovative approach to design.

The design is a harmonious blend of traditional elements and modern aesthetics. The patterns, developed from the bank's logo, subtly change shades from page to page, adding a layer of sophistication and reinforcing the brand's visual identity. This thoughtful design element shows Bond Creative's attention to detail and their ability to seamlessly integrate branding into their designs.

The production process of the calendar involved the use of advanced printing techniques. The block calendar was printed in seven colors on a metalize hologram backed with 3mm MDF, while the table calendar was backed with simili and 2mm carton. To enhance the elegance and glossiness of the calendar, selected areas were covered with metallic colored foil. UV spot varnish on a matte surface and hot stamping were used to make certain elements, such as the logo and graphics, stand out. This meticulous production process resulted in a product that is not only functional but also aesthetically pleasing.

The design project, which culminated in the publication of 100,000 copies nationwide in December 2016, was not without its challenges. Meeting the client's requirements and delighting their customers required an unusual calendar concept approach. The team had to find a way to subtly convey the bank's focus on excellent customer relationships and customer-centric services through a series of printed pages functionally showing days. To overcome this challenge, they illustrated the true stories of their admirable customers who achieved their life goals with the support of the bank officers.

The Year of Roaster design was recognized for its creativity and professional excellence, winning the Silver A' Advertising, Marketing and Communication Design Award in 2017. This accolade is a testament to Bond Creative's innovative approach to design and their ability to create products that are not only functional but also visually appealing. The Year of Roaster is a perfect example of how design can be used to tell a story, evoke emotions, and create a connection with the audience.