PRYMA Advertising Campaign

A Fresh and Intuitive Communication for a Luxury Sound Experience

In the PRYMA Advertising Campaign, designer Daniel da Hora brings his aesthetic vision for the brand, creating a campaign that not only showcases the product but also suggests a wide range of applications across various platforms and mediums. The campaign aims to capture the essence of PRYMA as a luxury sound experience, combining graphic design elements with a clear, yet simple and direct call-to-action.

The visual aspects of the campaign were carefully crafted to align with PRYMA's core values and to communicate a fresh and intuitive message to its audience. Posters, magazine and journal ads, as well as out-of-home materials, were used to reach a diverse set of consumers and create a lasting impression.

One of the main challenges faced during the campaign was how to manage the creative approach while maintaining the uniqueness and luxury appeal of the PRYMA product. By combining the designer's expertise with a deep understanding of the brand, the campaign successfully captures the attention of the target audience and conveys the brand's commitment to delivering an exceptional sound experience.

The PRYMA Advertising Campaign was realized throughout 2018 and was met with critical acclaim. It was awarded the Iron A' Design Award in the Advertising, Marketing, and Communication Design category in 2019. This prestigious award recognizes the campaign's well-designed, practical, and innovative nature, meeting professional and industrial requirements. The campaign's integration of industry best practices and competent technical characteristics contributes to a better world by providing fulfillment and positive feelings to its audience.

Experience the PRYMA Advertising Campaign and immerse yourself in a world of luxury sound.