Bindship: Elevating the Humble Binder Clip to Art

Ju Yun Chung's Award-Winning Design Celebrates the Simplicity and Functionality of Everyday Objects

Bindship was born out of a desire to celebrate the overlooked and often undervalued design of the binder clip. Ju Yun Chung sought to create a product that people would not only find functional but also aesthetically pleasing enough to gift. The designer focused on three keywords: relationship, combine, and value. By combining something with Bindship, it creates a special relationship and value, elevating the humble binder clip from a mere stationery item to a piece of art.

What sets Bindship apart is its attention to detail and commitment to quality. The brand offers binder clips in different sizes and pressures, allowing users to choose the perfect clip for their needs. This thoughtful feature helps prevent the remaining trace of a clip on the paper, demonstrating the designer's understanding of the user's needs and the product's functionality.

The realization of Bindship involved the use of Max labo for patterning the binder clip and laser-cut sponge for creating a try in the package. Acrylic was also customized for pattern chips and display, showcasing the designer's innovative use of materials and technology. The binder clip dimensions and package dimensions were meticulously planned, further emphasizing the designer's commitment to creating a refined product.

Bindship's design process was rooted in extensive market research and surveys. Ju Yun Chung sought to understand how people perceive and use binder clips, which led to the creation of a brand that redefines the image of this common stationery item. Despite the challenges of personal design and the costs associated with small batch production, the designer's vision was realized, resulting in a product that is both functional and aesthetically pleasing.

Bindship's unique approach to design has not gone unnoticed. In 2018, it was awarded the Golden A' Design Award in the Art and Stationery Supplies category. This prestigious award is granted to creations that reflect the designer's prodigy and wisdom, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics. With its innovative design and refined brand image, Bindship is indeed a testament to Ju Yun Chung's creativity and dedication to design.

In conclusion, Bindship is more than just a binder clip brand. It is a celebration of the beauty and functionality of everyday objects, a testament to the power of design, and a reminder of the hidden value in the simplest of things. As Ju Yun Chung's creation continues to garner recognition and accolades, one thing is clear: Bindship is not just a binder clip, it's a statement.