Marka Park: A Unique Journey of Footwear

Bringing the Latest Trends Faster than Ever

Inspired by the whimsical world of Charlie's Chocolate Factory, Goren and Ari have crafted an abstract universe that combines reality with fantasy. In this vibrant world, colorful environments blend seamlessly with hyper-realistic objects, creating a unique identity for Marka Park. The animation takes viewers on a visual adventure, highlighting the secret pipeline that transports the latest shoes from the greatest design studios to Marka Park stores.

The strength of this design lies in its ability to captivate and engage the audience. By emphasizing the speed at which Marka Park brings new trends to the market, Goren and Ari have successfully conveyed the brand's commitment to staying ahead of the curve. The animation serves as a visual representation of Marka Park's dedication to providing customers with the most fashionable footwear options.

Utilizing cutting-edge technology, the animation was created using 100% CGI. Every element, from the shoes to the environments, was meticulously modeled in 3D Max, ensuring a level of detail and realism that is truly remarkable. The textures were crafted with precision using Adobe Photoshop, while the 3D scenes, lighting, and animation were brought to life with Maxon Cinema 4D. The final touches and compositing were done using Adobe After Effects.

With a resolution of 1920x1080 Full HD and a duration of 42 seconds, the animation is a visual feast for the eyes. The seamless integration of different world items and the harmonious blend of vibrant colors and realistic objects showcase the technical prowess of Goren, Ari, and their team.

This awe-inspiring animation was brought to life by the talented individuals at Digital Panorama. Led by creative head Yigit Karakis and producer Bulent Pulur, the team worked tirelessly to ensure that every detail was perfect. 3D supervisor Emre Goren and 3D artist Selim Ari were instrumental in creating the stunning visuals, while Teberdar Gurbey and Arin Arici handled the 3D modeling. The sound mix was expertly done by Imaj Post Production.

Marka Park project commenced in May 2017 and was delivered in June 2017 in Istanbul, Turkey. The animation was showcased in theaters located in specific malls where Marka Park stores are located. Store visitors were also invited to participate in a questionnaire to measure the effectiveness of the movie, further highlighting the impact of this design.

This remarkable design has garnered recognition and accolades, including the prestigious Iron A' Design Award in 2018. This award is a testament to the innovative and practical nature of the animation, which seamlessly integrates industry best practices and technical excellence.

Marka Park's journey of footwear is not just a visual spectacle; it is a testament to the brand's commitment to bringing the latest trends to fashion enthusiasts faster than ever before. With their unique approach and dedication to excellence, Emre Goren, Selim Ari, and the entire team at Marka Park have truly revolutionized the world of footwear.