The Flora sofa stands out from other designs with its innovative features and attention to detail. The cushions on the backrest and armrests can be adjusted to suit the height of each individual, providing personalized comfort. This thoughtful design element ensures that everyone can enjoy a relaxing and ergonomic seating experience.
Flora's adaptability makes it an ideal choice for urban apartments and small public spaces. Its versatile design allows it to seamlessly blend into different environments, adding a touch of elegance and sophistication. Whether placed in a cozy living room or a trendy café, Flora enhances the ambiance and provides a stylish seating solution.
When it comes to materials, Flora offers a range of options to suit different preferences. The cover can be made of fabric, eco-friendly leather, or Italian cowhide, ensuring a luxurious and durable finish. These high-quality materials not only contribute to the overall aesthetics of the sofa but also guarantee a long-lasting and comfortable seating experience.
The realization of the Flora sofa involved the use of advanced technology. The design was brought to life through CGI animation, with all elements meticulously modeled in 3D. Cinema 4D was utilized for animation, while Redshift was applied for rendering. The final composition was achieved using Adobe After Effects, resulting in a visually stunning representation of the sofa's design.
Throughout the design process, the team faced various challenges. They aimed to create aesthetically pleasing visuals that accurately showcased the materials and textures of the sofa. The transition between images had to be natural and smooth, ensuring a harmonious rhythm. By overcoming these challenges, the team successfully produced a captivating film that effectively communicates the essence of the Flora sofa.
The Flora sofa project was launched on May 20, 2021, and the final version of the video was delivered on July 22, 2021. The film not only reflects the brand style but also highlights the product's design aesthetics and features. Through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design, the film provides a three-dimensional representation of the sofa's characteristics.
The Flora sofa has garnered recognition in the design industry, receiving the prestigious Iron A' Design Award in 2022. This award acknowledges its well-designed, practical, and innovative nature, meeting professional and industrial requirements. The Flora sofa integrates industry best practices and exhibits competent technical characteristics, contributing to a better world and providing fulfillment and positive feelings to its users.
With its unique design, adaptability, and attention to detail, the Flora sofa is a testament to the creativity and craftsmanship of Nan Li and Hesu Dong. It combines functionality, comfort, and aesthetics, making it a standout piece of furniture that enhances any space it occupies.
Project Designers: Hesu Dong
Image Credits: TECHNO WOOD (SHANGHAI) CO.,LTD.
Project Team Members: Creative Director: Nan Li
Design Director: Hesu Dong
Project Name: Flora
Project Client: Hesu Dong