Macau Light Festival 2018: A Time Tunnel of Light and Shadow

Puzzle Lai Meng Tak's Award-Winning Design for the Festival's TV Commercial

Every year, the Macau Light Festival illuminates the city, showcasing its unique blend of Eastern and Western cultures. In 2018, the festival was brought to life in a TV commercial designed by Puzzle Lai Meng Tak. The commercial, which won the Silver A' Movie, Video and Animation Design Award in 2020, takes viewers on a journey through a "time tunnel" of light and shadow, showcasing the festival's exciting content.

The concept of the "time tunnel" was inspired by the festival's theme of time. The festival weaves together local elements of gastronomy, humanity, architecture, culture, and creativity, portraying nostalgic stories and childhood memories of Macau people. The commercial brings these elements to life, leading spectators on a glittery journey across time and space in Macau.

The unique properties of the design lie in its incorporation of Macau's distinctive features and elements in the form of installation art. The commercial not only manifests the city’s East-meets-West cultures but also showcases the different characteristics of the Macau Light Festival. This is achieved through various lighting installations, 3D mapping, interactive games, and more, all explored through a first-person vision.

The realization of the design involved careful planning and preparation. All shots were planned in the storyboard, and a demo motion was made in 3D software. This allowed for the preparation of all materials and props before the video shooting. The result is a commercial that perfectly displays the concept of the "time tunnel" through many special effects of pre-production and post-production.

The Macau Light Festival 2018 TVC is a testament to the power of design in showcasing a city's unique culture and heritage. It is a shining example of how design can be used to create a compelling narrative that engages and captivates audiences. As Puzzle Lai Meng Tak's award-winning design shows, the Macau Light Festival is more than just a display of light and shadow - it is a journey through time and space that captures the essence of Macau.