Home for Innovation - CeBit 2017

Hungarian Pavilion

The Home for Innovation pavilion at CeBit 2017 showcased the technological advancements and tools that have improved our daily lives. Designed by Mobilsofa and Design Terminal, this unique exhibition stand imitated a traditional family house, attracting visitors with its distinct concept.

The collaboration between Mobilsofa and Design Terminal, a Hungarian startup sector hub, resulted in the development of the creative concept for the 21 tech companies introducing the Hungary Pavilion. The goal was to demonstrate how modern innovations have enhanced our daily lives by creating an exhibition stand that resembled a family house.

The Home for Innovation pavilion stood out among the other high-tech, minimal, and industrial-style stands at the fair. Its unique approach made it one of the most visited and attractive venues. The design team, led by Bálint Füleki, created a space that was both informative and engaging, showcasing the latest technological developments and their impact on our lives.

Located in Hannover, Germany, the Home for Innovation pavilion provided visitors with a comprehensive overview of the Hungarian startup sector. The interactive content, developed by Tüttő István, Dezső Gyarmati, István Széchenyi, and Gyula Bodonyi, allowed visitors to explore the various tech companies and their innovative solutions.

The project management team, consisting of Zsófi Sályi, Lili Pammer-Zagroczky, and Renáta Vaskó, ensured the smooth execution of the design. Gábor Almási, the copywriter, crafted compelling narratives that highlighted the impact of technology on our daily lives.

The Home for Innovation pavilion received recognition for its outstanding design. It was awarded the Iron A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2018. This prestigious award is given to designs that meet professional and industrial requirements, integrating industry best practices and competent technical characteristics.

The Home for Innovation pavilion at CeBit 2017 successfully showcased the advancements in technology and their impact on our daily lives. Through its unique design and informative content, it captivated visitors and highlighted the innovative solutions offered by the Hungarian startup sector.


Project Details and Credits

Project Designers: MOBILSOFA
Image Credits: MOBILSOFA
Project Team Members: creative direction: Bálint Füleki concept: Gergely Böszörményi Nagy, Renáta Vaskó design team: Tamás Boldizsár, Hella Sarnyai, Orsolya Horváth, Beáta Zaharcsenkó, Gergely Gelei, Máté Mohari, Zoltán Fehér interactive content development: Tüttő István, Dezső Gyarmati, István Széchenyi, Gyula Bodonyi structure & setting: Gergely Kozma, Máté Mohari project management: Zsófi Sályi, Lili Pammer-Zagroczky, Renáta Vaskó copywriter: Gábor Almási video: Sztanó Csaba, Adorján Lóránd, Gergely Höltzl
Project Name: Home for Innovation - CeBit 2017
Project Client: MOBILSOFA



Read More on Design Radiant