Alchemy is a testament to the power of time and creative energy. The exhibition's overall visual design is rendered in black and white, symbolizing the designer's reservedness and steadiness. The golden triangle, a recurring motif, represents the accumulation of time and energy through the creative process, transmuting substances into gold. This metaphorical portrayal of the creator's journey inward is a testament to Lien's ability to transform raw materials into works of art.
The exhibition features a range of applications, including graphic and packaging design. The use of two special color printing across all designs adds a unique touch to the collection. The exhibition includes DM, poster design, cards, notebooks, and stationery design, all bearing the distinct aesthetic of Chia-Hui Lien.
Several printing processing technologies were employed in the creation of this series of works. These include playing convex, local glazing, special color printing, and origami technology. The integration of packaging design and visual design into a series of works is a testament to Lien's technical expertise and creative vision.
Visitors to the exhibition can interact with the designs, providing an opportunity to engage with Lien's work on a deeper level. This interactive element adds a layer of depth to the exhibition, allowing visitors to experience the designs in a more personal and meaningful way.
The exhibition, which was held at the Kaohsiung Cultural Center in Taiwan from March 17 to 28, 2017, was the culmination of a design process that spanned several months. The exhibition was a resounding success, earning Lien the Silver A' Graphics, Illustration and Visual Communication Design Award in 2018.
Alchemy is a testament to Chia-Hui Lien's commitment to pushing the boundaries of visual design. Through his work, Lien demonstrates that design is not just about aesthetics, but also about solving problems and enhancing the beauty of life. His journey of transformation, as showcased in Alchemy, serves as an inspiration for other designers to continue evolving and pushing the boundaries of their own creative practice.
Project Designers: CHIA-HUI LIEN
Image Credits: CHIA-HUI LIEN
Project Team Members: CHIA-HUI LIEN
Project Name: Alchemy
Project Client: CHIA-HUI LIEN