Reviving a Series: The Vis a Vis Season 3 Poster Campaign

Fox Networks Group Spain's Innovative Approach to Rekindling Fan Engagement

The Vis a Vis Season 3 poster campaign was the brainchild of a talented team led by Creative Director Jaime Sainz and Design Coordinator Daniel Giménez. The team also included Production Manager Guillermo Yborra, Illustrator Ignacio Gaubert, and Designers Joseba Elorza and Jorge Artola. The concept was developed by bhub Studio.

The design of the campaign was minimalist, yet impactful. The team sought to encapsulate the essence of the entire series in the posters, blending imagery and icons from previous seasons with the iconic theme, voices, and footage of the series. The result was a series of animated designs that not only captured the spirit of Vis a Vis but also sparked conversation among fans in anticipation of the new season.

What sets this campaign apart from others is its unique approach to rekindling fan engagement. Two years after the series was cancelled, Fox Networks Group Spain decided to create a third season. However, instead of relying on traditional promotional methods, they chose to create a new visual identity for the series based on its iconic elements. This innovative approach not only reactivated fan conversation on social media but also gave fans a new way to connect with the series.

The campaign was a resounding success, earning the Golden A' Design Award in 2019. This award is given to designs that are "marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom." It recognizes products and ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, the Vis a Vis Season 3 poster campaign is a testament to the power of innovative design in rekindling fan engagement. It serves as a shining example of how a fresh visual identity can breathe new life into a series, reactivating fan conversation and creating a buzz around a new season. The campaign's success and the accolades it has received are a testament to the talent and creativity of the team behind it.