Pavomea Dessert Store

Dessert Branding

Pavomea Dessert Store is a unique and innovative dessert brand that combines art, design, and gastronomy. Created by Jansword Zhu, the store's design and branding aim to create a sensory experience for customers, showcasing the brand's artistic elements and commitment to quality desserts.

The inspiration for Pavomea Dessert Store comes from the concept of light and the prism. The logo of the brand can transform into three different modes, highlighting the contrast of lines and shapes. This design choice reflects the brand's focus on artistic expression and its desire to create visually stunning desserts.

One of the standout features of Pavomea Dessert Store is its pure white color scheme. This choice not only enhances the panchromatic feature of the brand but also creates a clean and elegant atmosphere within the store. The use of white allows the desserts to take center stage, showcasing their vibrant colors and intricate designs.

Another unique aspect of Pavomea Dessert Store is its association with the great German chromatist Goethe. Goethe's discoveries in color theory and his development of the hexagon color chrome align perfectly with the brand's artistic vision. By incorporating Goethe as the brand's soul, Pavomea Dessert Store pays homage to the rich history of art and design.

The realization of Pavomea Dessert Store involved the use of various materials and technologies. The packaging structure is made from paper, while the lamp design utilizes acrylic structures. These choices not only contribute to the overall aesthetic of the store but also ensure the quality and durability of the design.

The project for Pavomea Dessert Store started in September 2018 and was completed in December 2018 in Beijing. Throughout the design process, the team faced challenges in controlling the quality of all the materials used. However, their dedication and attention to detail resulted in a stunning and cohesive design.

Pavomea Dessert Store has received recognition for its exceptional design. It was awarded the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2020. This prestigious award acknowledges the brand's creativity, resourcefulness, and contribution to improving the quality of life through art, science, design, and technology.

Copyrights for Pavomea Dessert Store belong to Pavomea, Jansword Zhu, and Zhang Wenliang. The brand's commitment to intellectual property rights ensures the protection of its unique design and ideas.