Turning the World Upside Down: So What Boutique

Wang Lin and Wang Dan's Innovative Approach to Interior Design

The design of the So What Boutique is minimalist in nature, with a focus on the products rather than excessive decoration or color. The designers have utilized a 36*36*36 CM steel element as a module, which can be transformed into a commodity shelf or a try-out cabinet. This flexible approach to design allows for a unique shopping experience that feels more like a gallery than a conventional clothing store.

The centerpiece of the boutique is a stair installation that can be seen through the two-floor high glass facade. This key feature embodies the concept of "Upside Down," merging the two separate floors into one cohesive space. The stair installation not only provides a unique display for the products but also creates a special artistic atmosphere within the store.

Despite the limited budget and timeframe, Wang Lin and Wang Dan were able to overcome these challenges to create a unique and innovative design. Their work on the So What Boutique has been recognized with a Silver A' Interior Space, Retail and Exhibition Design Award in 2018. This prestigious award is given to designs that demonstrate outstanding expertise and innovation, and the So What Boutique certainly fits the bill.

Wang Lin and Wang Dan's design for the So What Boutique is a testament to their creativity and technical skill. They have successfully transformed a two-story space into a cohesive and engaging shopping experience, turning the world of interior design upside down in the process.

With its minimalist design, innovative use of space, and focus on the products, the So What Boutique is more than just a store - it's a work of art. And with Wang Lin and Wang Dan at the helm, it's clear that the future of interior design is in good hands.