Incia Household Cleaner Series

Design Inspired by Nature and Functionality

The Incia Household Cleaner Series, designed by Musa Celik, stands out with its unique approach to packaging design. The products not only offer superior cleaning performance but also prioritize the well-being of the skin flora. The ergonomic design of the bottles ensures a comfortable grip, even with wet hands. The design lines on the bottles deepen towards the neck, further enhancing the ergonomic experience.

One of the main challenges of the project was to create a packaging design that reflects the natural ingredients of the products while maintaining functionality. The minimalist design achieves this balance, conveying a sense of purity and naturalness. The use of green caps reinforces the herbal essence of the products.

The Incia Household Cleaner Series is made using polyethylene, a durable and recyclable material. This choice aligns with the brand's eco-friendly values, ensuring that the packaging is 100% recyclable.

The project, which took place in Istanbul, Turkey, from October 2016 to January 2017, involved extensive research on household cleaner packaging and bottle designs. By studying the latest trends, competitors, and market examples, the design team was able to create a unique and innovative solution that addressed the shortcomings of the category.

The Incia Household Cleaner Series has been recognized for its excellence in design, receiving the Iron A' Design Award in 2018. This prestigious award is given to designs that demonstrate practicality, innovation, and adherence to professional and industrial requirements. The series has successfully integrated industry best practices and technical characteristics, contributing to a better world.