Spring Town: A Fusion of Chinese Culture and Western Aesthetics

Corporate Identity Design by Li Zhenhua and Huang Wei

What sets Spring Town apart is its contemporary aesthetic, combining traditional Chinese elements with dots and lines. The logo design is a fusion of Eastern and Western influences, resulting in a deep representation of Chinese culture. The simplicity of the design is easily understood and leaves a lasting impression.

The realization of the logo involved a combination of hand-drawn sketches and computer software synthesis. The designers meticulously crafted the logo to ensure it accurately represented the desired aesthetic and cultural significance.

Spring Town's technical specifications are determined based on the printing requirements. The size of the logo can be adjusted accordingly to suit various applications.

Operating with computer software, such as Photoshop, allows for easy manipulation and customization of the logo design. This flexibility ensures that Spring Town can be seamlessly integrated into various branding materials.

The project, which took place from June 2016 to August 2017 in Jingdezhen, China, culminated in an exhibition showcasing the logo's beauty and cultural significance. The logo's design was meticulously researched to combine Chinese and Western aesthetics, resulting in a harmonious blend of point, line, and surface elements.

The fusion of Chinese culture and Western aesthetics presented a creative challenge for the designers. However, their dedication and expertise allowed them to overcome this obstacle and create a logo that perfectly encapsulates the relationship between people and the natural environment.

Spring Town's logo design exudes a sense of Zen and affinity. Its simplicity and hand-drawn feel evoke a feeling of tranquility. The logo's elements, including mountains, water, and houses, convey the beauty of the natural environment found in mountainous regions.

Li Zhenhua and Huang Wei's Spring Town logo design was awarded the Iron A' Design Award in 2018. This prestigious accolade recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements. The logo's integration of industry best practices and competent technical characteristics contribute to a better world.