Coding Life: A Shop Design Breaking the Shell of Innovation

Revolutionizing the Shopping Experience with Hi-Tech Daily Use Products

Inspired by the story of a courageous entrepreneur, Jane Ao, the Coding Life shop design commemorates the spirit of breaking barriers and embracing new beginnings. With its unique concept and innovative approach, this shop is set to redefine the shopping experience for tech enthusiasts.

The exterior design of Coding Life is a testament to its inspiration. The shop's structure is built around a steel skeleton, symbolizing the strength and resilience required to break free from the constraints of traditional retail. The white curved surface, reminiscent of an eggshell, extends to the egg yolk veneer, representing the birth of new ideas and possibilities.

What sets Coding Life apart from other shops is its focus on hi-tech daily use products. From headsets to smart toys and AI speakers, the brand aims to enhance everyday life through the integration of technology. The shop's interior reflects this vision, with an experiential shopping style that encourages customers to interact with the products.

The center and ends of the space are dedicated to experience areas, where customers can test and explore the products. The arc-shaped desktops create a welcoming atmosphere, allowing customers to gather and engage in small exhibitions. This design not only facilitates sales but also fosters a sense of community among tech enthusiasts.

The Coding Life shop, located in Shaanxi, China, was completed in December 2017. The project took inspiration from extensive consumer research, which highlighted the importance of creating an innovative and experiential impression. Overcoming budget constraints, the design team successfully captured the essence of breaking the shell and birth in a visually striking and highly effective manner.

The exceptional design of Coding Life has been recognized with the prestigious Iron A' Design Award in 2018. This award celebrates the shop's well-designed, practical, and innovative approach, meeting professional and industrial requirements. Coding Life's integration of industry best practices and competent technical characteristics contributes to a better world, fulfilling the needs and desires of tech-savvy consumers.

Coding Life is more than just a shop; it is a symbol of innovation and the power of embracing change. With its groundbreaking design and focus on hi-tech daily use products, this shop is set to revolutionize the way we shop for technology.


Project Details and Credits

Project Designers: JANE AO
Image Credits: JANE AO
Project Team Members: JANE AO
Project Name: coding life
Project Client: JANE AO


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