Roaringwild - Uniwalk: A Revolutionary Retail Experience

Designer Kingson Leung Transforms Retail Store Design with Futuristic Geometric Aesthetics

Roaringwild, a local urban-street-style clothing brand in Shenzhen, is not just about "making clothes." It embodies an attitude of "ROAR," forming its own values that inspire positivity and deep affection for life. The brand uses clothing as a carrier to convey local street culture and create a lifestyle and attitude for the current generation.

The design of the Roaringwild - Uniwalk store is based on the brand's concept of "NO REASON NO EXCUSE." The aim is to disrupt the monotonous display and tedious shopping process typically associated with retail stores. The design achieves this through the artistic modeling of the letter "R," which not only has a striking visual impact but also serves as a versatile display for products and a medium for spreading the brand's culture.

The interior of the store exudes a futuristic geometric sense, with a bold red and black color scheme. Red symbolizes passion and explosive energy, while black exudes calm and restraint. The interplay between these two colors creates a dynamic balance, mirroring the gushing flow of perceptual blood growing within the framework of rational enclosure.

Roaringwild - Uniwalk is a testament to Kingson Leung's innovative approach to retail store design. It's a space where fashion, art, and culture intersect, offering a unique shopping experience that goes beyond the conventional. The design's recognition with a Platinum A' Design Award further underscores its exceptional quality and innovative approach.

In conclusion, Roaringwild - Uniwalk is more than just a retail store. It's a space that embodies the brand's fearless, dream-driven attitude, offering a unique shopping experience that's as much about culture and lifestyle as it is about fashion. It's a design that truly breaks the mold, setting a new standard for retail store design.