Revolutionizing Pub Culture: Tetrapod Brewing Co.

PlusX's Innovative Approach to Branding and Design

PlusX, a team of creative designers, has crafted a unique brand identity for Tetrapod Brewing Co., a brewing company based in Busan. The design is inspired by the company's principles, with elements such as color, typography, pattern, and icons coherently applied to a wide range of customer interfaces. This design strategy has effectively differentiated Tetrapod from other brands, giving it a unique personality and brand image.

The design team aimed to create a pub atmosphere that offers trustworthy services in a relaxed environment. The brand image of Tetrapod is built around the slogan, "Bring your own life", encouraging customers to bring their own stories and enjoy the experience. This approach has helped establish a new brand identity and a visual system that sets Tetrapod apart from its competitors.

PlusX's design for Tetrapod Brewing Co. has been recognized for its innovation and excellence. In 2018, it was awarded the Silver A' Graphics, Illustration and Visual Communication Design Award. This prestigious award is given to designs that demonstrate outstanding expertise, creativity, and innovation. PlusX's design for Tetrapod was admired for its strong technical characteristics and splendid artistic skill, which introduced positive feelings, amazement, and wonder.

The design team at PlusX included Creative Directors Byun Sabum and Shin Myungsup, BX Designer Kim Hyunwoo, and a team of visual and motion designers. Their collective efforts have resulted in a design that not only stands out in the market but also enhances the customer experience at Tetrapod Brewing Co.

PlusX's design for Tetrapod Brewing Co. is a testament to the power of innovative design and branding. It has not only created a unique brand identity for the brewing company but also redefined the pub culture, offering a unique and enjoyable experience for customers. This design serves as an inspiration for others in the industry, showcasing how creativity and innovation can transform the customer experience and set a brand apart.