Elemental Classic Series II: Timeless Elegance in Semi-Precious Timepieces

François Hurtaud's Award-Winning Watch Design Marries Natural Beauty and Cutting-Edge Technology

Unveiling the Elemental Classic Series II, a semi-precious timepiece collection by François Hurtaud. Inspired by the cultural symbolism and natural beauty of stones, these watches are a testament to the enduring allure of timeless design and the innovative use of materials.

The Elemental Classic Series II, designed by François Hurtaud for MYKU, is a unique collection of watches crafted from semi-precious stones. The design draws inspiration from the cultural symbolism and natural beauty of stones, which have been used in architecture, art, and jewelry for centuries. The timepieces encapsulate the longevity and significance of these stones, creating a unique connection between the wearer and the natural world.

What sets the Elemental Classic Series II apart is its commitment to quality and uniqueness. Each timepiece is meticulously crafted using top-of-the-line techniques, ensuring that the watches will stand the test of time. The stones, sourced from various parts of the world, including Afghanistan, Canada, and Brazil, are precision-cut in Germany to reveal their inherent beauty. The assembly of each watch is done by hand in Switzerland, reflecting MYKU's devotion to craftsmanship and precision.

The design process for the Elemental Classic Series II was a journey of exploration and problem-solving. Designing a watch with a stone dial presented unique challenges, particularly in terms of production scale and assembly. Through numerous iterations and prototypes, the design team was able to overcome these challenges, resulting in a product that is not only aesthetically pleasing but also functional and durable.

The Elemental Classic Series II is a testament to MYKU's commitment to creating timeless and intrinsic designs. The use of semi-precious stones in the design not only adds a unique aesthetic appeal but also carries a deeper cultural and symbolic significance. Each watch is a piece of art, revealing the true beauty of the stones used in its creation.

The Elemental Classic Series II has been recognized for its design excellence, winning the Silver A' Jewelry, Eyewear, and Watch Design Award in 2019. This prestigious award is a testament to the creativity, innovation, and technical expertise that went into the design of these unique timepieces. The award further cements François Hurtaud's reputation as a designer who pushes the boundaries of traditional watch design.


Project Details and Credits

Project Designers: François Hurtaud
Image Credits: Francois Hurtaud, Bun Mok.
Project Team Members: Kuan Teo, General Manager.
Project Name: Elemental Classic Series II
Project Client: François Hurtaud


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