Blue Whale Cafe: A Unique Approach to Cafe Branding

Yunjin Jung's Award-Winning Design Fuses Environmental Education and Cafe Culture

The unique properties of this design lie in its commitment to ocean conservation. The Blue Whale Cafe supports organizations working to protect the ocean and educates customers about ocean conservation in a friendly manner. The more customers visit the cafe, the more they learn about ocean-friendly habits, which they can then take back to their schools or communities. The cafe also encourages customers to bring their own tumblers or mugs, offering discounts on orders to promote waste reduction.

The design process involved extensive research on in-store and package design. The main challenge was to create a playful and attention-grabbing package that effectively communicated the product's concept. The solution was to incorporate elements of storytelling, giving the blue whale a friendly and adventurous persona. The use of color and illustrations also contributed to the design's appealing nature.

The packaging for the Blue Whale Cafe is environmentally friendly, using recyclable materials. The steel package measures 88.9 mm in width and 241.3 mm in height, and is vacuum packed. The design is adorned with the tags "Blue Whale," "Cafe," "Branding," and "Coffee," reflecting its core themes.

The Blue Whale Cafe Branding project is not just a design, but a movement. It aims to bring people closer to endangered species and educate them about ocean conservation. The design's success is reflected in its Golden A' Design Award in Graphics, Illustration, and Visual Communication Design in 2019. This award is granted to outstanding creations that reflect the designer's prodigy and wisdom, advance art, science, design, and technology, and significantly impact the world with their desirable characteristics.

In conclusion, Yunjin Jung's Blue Whale Cafe Branding project is a unique blend of design and environmental education. It not only offers a visually appealing design but also promotes ocean conservation, making it a worthy recipient of the prestigious A' Design Award.