Kalitva: A Creative Catalog Showcasing the Beauty of Cooking Utensils

A Unique Presentation of Russian Manufacturer's Collections

The Kalitva catalog is a stunning display of cooking utensils from a Russian manufacturer. It goes beyond a traditional catalog, providing a unique and immersive experience for the reader. Designed by Lana Raizen, it captures the essence of each collection and presents it in a visually captivating way.

The main cover of the catalog is a work of art in itself. Made from high-quality matt paper, it features a cutting in the form of a frying pan. Through this cutting, a color photo of the new collection is revealed, creating a sense of anticipation and excitement. The second cover, made from glossy paper, showcases the handles of the frying pans and pots. These handles are varnished with a soft-touch laque, giving them a realistic feel that mimics the actual coverage of the handles.

Inside the catalog, the pages are made from matt paper, providing a smooth and elegant surface for the stunning photographs and descriptions of each collection. The layout is carefully crafted to highlight the unique properties and features of each item, allowing the reader to fully appreciate the craftsmanship and design.

The catalog was presented by the company at the international exhibition HouseHold 2018, where it garnered attention and praise for its creativity and innovation. It stands as a testament to the company's commitment to excellence and their dedication to creating exceptional cooking utensils.

Opening the catalog, readers are greeted with information about the company and a description of the technologies used in the manufacture of the utensils. The main icons and symbols are decoded, providing a clear understanding of their meaning. The catalog then proceeds to showcase the premium collections, with detailed photographs, descriptions, and compositions of each one. The same presentation structure is followed for the popular collections.

A special section is dedicated to the classic aluminum cookware, which the company has been producing since 1954. This section pays homage to the company's heritage and showcases their timeless designs.

The catalog also includes recommendations for the care of each type of collection, ensuring that customers can enjoy their utensils for years to come. The last pages of the catalog feature a sheet for notes, allowing readers to jot down their thoughts and ideas.

Creating the Kalitva catalog was not without its challenges. The selection of the most appropriate photos proved to be a difficult task. To overcome this, a professional photo session was organized for each collection, ensuring that every angle and detail was captured accurately. Through the use of lighting techniques and professional processing, Lana Raizen achieved a realistic and captivating view of each utensil.

The Kalitva catalog is a testament to the power of design in showcasing the beauty and functionality of everyday objects. It is a celebration of craftsmanship, innovation, and the joy of cooking. With its unique presentation and attention to detail, it sets a new standard for cooking utensil catalogs.

As a winner of the Bronze A' Design Award in 2019, the Kalitva catalog has been recognized for its outstanding creativity and ingenious design. It embodies the best practices in art, science, design, and technology, contributing to quality of life improvements and making the world a better place.