Reimagining Sales Centers: Guo Jie's 17 Miles

Blending Art, Culture, and Innovation in a Unique Sales Center Design

17 Miles, a sales center designed by Guo Jie, draws inspiration from multi-brand boutique stores and clubs. It incorporates modern art forms and local culture, transforming them into unique visual languages. This approach provides visitors with an enjoyable and pleasurable experience, setting it apart from traditional sales centers.

The design's unique properties lie in its combination of delight and romance, offering a new visual experience filled with artistic design. The sales center's realization technology features a geometric hanger plate made of mirror steel, which dialogues with a colorful carpet of hexagonal patterns. A stainless steel curtain hangs from the ceiling, forming a large Sichuan Opera mask, the visual focus of the space. The light penetrating the curtain showcases the unique beauty of the space.

The 1500 square meter project area is filled with customized furniture that responds to the architectural lines and matches the huge curtain perfectly. Fashionable dolls and modern sculptures contrast with the traditional facial mask, reflecting an unconventional space spirit. The design also emphasizes the return of art and the importance of practice, aiming to engage in a dialogue with modern and stylish young people.

The design's style is defined by the Sichuan Opera at the entrance, a well-known symbol of Ba Shu culture. The facial mask, an impressive element of Sichuan Opera, is used in the design to symbolize the enthusiasm, loyalty, and honesty of Chongqing people. The interior design continues the architectural style and simplifies the outlines to create a natural and elegant space.

Despite the challenges of incorporating traditional elements into a modern design, Guo Jie successfully created a space that reflects the charm of modern city life. The geometric marble bar counter, unique lights, and colorful paintings present multiple levels, all showing the charm of modern city life.

17 Miles was awarded Silver in A' Interior Space, Retail and Exhibition Design Award in 2019, a testament to its creative and professionally remarkable design. This design not only showcases a remarkable level of excellence but also introduces positive feelings, amazement, and wonder. Guo Jie's 17 Miles is a testament to the power of design in transforming traditional spaces into engaging, artistic, and culturally rich environments.