Ichifuku: A Unique Logomark Design by Hino Naoya

Visual Identity and Branding for Ichifuku, a Multifaceted Japanese Company

The inspiration behind the design stems from the company's belief in embracing individual ideas and directions. To symbolize this diversity, the logomark consists of ring-shaped parts that lie one upon another, creating a visually striking and dynamic representation.

What sets this logomark apart is its use of a part of the Kanji character "Fuku," which means "happy" in Japanese. This choice reflects the company's philosophy and serves as a powerful representation of its commitment to bringing happiness to its customers.

The logomark's typography is meticulously crafted, with each letter formed by curves of the same size. This attention to detail ensures a harmonious balance between the logomark and typography, creating a cohesive and visually appealing design.

One of the key strengths of this design is its high readability and rememberability. The simplicity of the logomark's form and the clean isolation of its elements contribute to its visual impact, making it easily recognizable and memorable.

The design project for Ichifuku began in January 2018 in Chiba, Japan, and was completed in April 2018. Throughout this timeframe, Hino Naoya worked diligently to create a visual identity that accurately represents the company's multifaceted nature and its commitment to happiness.

The vibrant yellow color used in the logomark is derived from the color of luck, further emphasizing the company's positive and optimistic outlook. This choice adds a touch of energy and vibrancy to the overall design, making it visually appealing and engaging.

The logomark design for Ichifuku has garnered recognition and acclaim, receiving the Bronze A' Design Award in 2019 in the Graphics, Illustration, and Visual Communication Design category. This prestigious award is bestowed upon designs that showcase outstanding creativity, resourcefulness, and technical skills, contributing to improvements in quality of life.

With its unique and visually captivating logomark, Ichifuku's new visual identity and branding successfully encapsulate the company's diverse nature and commitment to happiness. This design serves as a powerful representation of Ichifuku's values and aspirations, making it a truly remarkable addition to the world of visual communication.